Redesigning The Music Landscape
We are developing a network for music artists, content writers in the music world, and all those who strive to make it possible. The network’s core function is to promote interactions within the music industry without the middlemen by building interconnecting platforms offering the same service at a fraction of the price. Music creators earn more and give music lovers a chance to also benefit from the music industry.
$30 Billion Target Market
DIGITAL SALES - $ 7.9 BILLION
PHYSICAL SALES - $ 5.3 BILLION
SYNC LICENSING - $ 314 MILLION
MARKETING & TALENT CURATION - $ 4.5 BILLION
LIVE PERFORMANCE - $ 9.3 BILLION
BROADCAST TV/RADIO - $ 2.2 BILLION
The Music Business Is More Unfair Than Ever
The global music industry generates about ~$30 Billion. Of the revenue generated, on average 85-90% gets paid out to the middlemen.
The Problem & Solution
The current structure of the music industry concentrates power mostly in the hands of middlemen. Record labels invest around $4.5 billion annually into marketing and A&R, and in turn, are still gateways between creatives and potential commercial success.
Not only do they determine which creatives attain promotion to a large audience, but those fortunate enough to achieve commercial success will also be lucky to see 10% of the revenue generated from the proceeds of their creations. In short, the problem is the structure of the industry itself.
Its outdated institutions not only restrict growth but also consume a majority of the wealth the industry generates.
A music network where artists can create an account to advertise, connect with both artists and tastemakers for collaboration.
The extensive chain of transactions involving middlemen in the music industry substituted for a peer-to-peer system. It offers a safer, transparent, and cost-effective solution.
A catalog management suite for content associated copyrights.
Potentiam Network will consist of four main modules. Digital sales, physical sales, Sync Licensing, and music network. There will also be a live performance module that connects performers with promoters.
Sign Up For The Beta Test
Get ready for the Beta release. We will be rewarding our loyal followers with our proprietory PTM tokens.
Copyright 2021 © Potentiam Network ltd.