What is Potentiam?
Potentiam is a music platform governed by the users where the rewards are distributed between all those that bring value to it without the need for middlemen.
Our Story
The founders of Potentiam have worked in music management for a number of years and realise and understand the difficulties involved in promoting new emerging music artists. In 2016 they founded a music publication Britznbeatz to help discover and promote musicians which continues to gain respect and recognition in the industry.
Our Vision
Potentiam was created to give a voice to emerging artists, content writers in the music world and all those who strive to make it possible. Aimed at propagating the scenes untapped talent, the platforms core function is to bring fresh faces to light through varying interactions within the music industry. Taking out the Middle men, offering the same service at a fraction of the price thereby allowing the artists to earn more, and also importantly giving the public a chance to equally earn and benefit from proceeds of the music industry.
Technology
As a decentralized public ledger sitting on top of a peer-to-peer network, the blockchain can be used to store information without relying on any intermediary, but relying instead on the contribution of every peer in the network in order to deploy a fully decentralized database, whose security and integrity is ensured by cryptographic algorithms.
$30 BillionTarget Market
The Music Business Is More Unfair Than Ever
The global music industry generates about ~$30 Billion. Of the revenue generated, about 85-90% gets paid out to the middlemen.
The Problem
The current structure of the music industry concentrates power in the hands of relatively few middlemen, i.e. record labels and their subsidiaries. Labels invest around $4.5 billion annually into marketing and A&R, and in turn are still gateways between creatives and potential commercial success.
But not only do they determine which creatives are promoted to a wider audience, those fortunate enough to achieve commercial success will be lucky to see 10% of the revenue generated from the proceeds of their creations. In short, the problem is the structure of the industry itself.
Its outdated institutions not only restrict growth but also consume a majority of the wealth the industry generates.
The Solution
The chain of transactions present in the music industry from the use of middlemen will be replaced with the use of smart contracts (self-executing digital contracts) via the blockchain. This offers a safer, transparent, and cost effective solution.
A social network where composers and performers can create their own accounts to advertise themselves, seek out other artists for collaboration.
A catalog management suite where artists can manage their content, including associated copyrights, that has been created within or outside of Potentiam Core.
Potentiam Core will be four main distribution modules. Digital sales, physical sales, Sync Licensing and P.R.O./broadcast royalties. There will also be a live performance module which connects performers with promoters.
WHY SHOULD I SIGN UP NOW?
We are currently working on adding new modules to the development that will revolutionize the global music experience.
It’s an opportunity for musicians to connect with fans and professionals that add value to the music industry as never seen before.
5000+
Potentiam already has over 5000 independent artists from all over the globe being onboard for a private alpha.
75+
Between the cofounders of Potentiam, and their advisors, there are over 75 years of experience in the music industry.
4 & 4
The Potentiam advising team is unrivalled with their 4 grammy nominations, and 4 Billboard top 100 produced songs.
Comparison
potentiam OPUS VOISE VOXXO FINDIFY MUSIC GATEWAY REVERB NATION SOUNDREEF
SOCIAL NETWORK
DIGITAL PRODUCTION STUDIO
MARKETING & PROMOTION
ASPIRING ARTIST CROWFUNDING
DIGITAL DISTRIBUTION
PHYSICAL DISTRIBUTION
SYNC LICENSING
PUBLIC PERORMANCE LICENSING
GIG FINDER
BLOCKCHAIN
FAIR PLAYBACK ALGORITHM
Roadmap
Potentiam Founded
Britznbeatz.co.uk emerging artist showcase platform founded in 2016 With 150,000 Subscribers.
2016/2017
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2017
Q4
Potentiam Alpha Launched
In November, Potentiam launched their first Alpha product. Just one month after launching, Potentiam has already onboarded over 5000 artists to test.
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2018
Q2
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TBD
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TBD